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Identify the role of the reporter/editor and their duties and responsibilities.

Define News and understand its elements, news sources and different types of news

Understand photo journalism and its importance, the role of a news photographer, news photo editing and  caption writing

Understand terms editor, editing, the principles of editing, copy testing, processing copies and computer editing

Understand the Origin of magazine journalism and categories of magazines

Analyze feature and different types of features and columns

Develop provide students with a working knowledge of professional journalism in newspaper and magazine reporting, writing, editing and layout.

Familiarize with the technological advancements in printing and production

Understand the importance of values and ethics in public relations

Understand integrity of the profession

Understand communication between organizations and their constituencies 

Appreciate how public relations can enable the government and the organizations in the public and private sector to achieve their objectives

Acquire knowledge on the strategic issues and effective practices of corporate communication

Understand the effective public relations skills that are essential for success in the private and public spheres

Help gain firsthand knowledge of PR practice

Help gain skills in the practical art of conducting PR campaigns

Understand the purposes and functioning of TV as mass media.

Identify different television genres and stages of TV production

Write and produce various kinds of TV programs.

Identify the various principles of visual media 

Understand the functioning of a TV studio

Understand the grammar of cinema, camera shots , angles, movements and related theories and concepts

Identify different film genres and film censorship

Understand different Stages of film production

This course is meant to acquaint the students with the objective and significance of taxonomy. It helps the students to prepare herbarium, introduces inductive and deductive reasoning ability. The students will be able to identify the plants in Kerala and will get familiarized with economic importance.

Module V Nature of Genetic Materials: Discovery of DNA as genetic material - Griffith's transformation experiments. Avery Macarty and Macleod, Hershey Chase Experiment of Bacteriophage infection, Prokaryotic genome; Eukaryotic genome.Structure and.types of 71 DNA & RNA.DNA replication. Modern concept of gene (Cistron, muton, recon, viral genes)., Brief account of the following-- Split genes (introns and exons), Junk genes, Pseudogenes, Overlapping genes, Transposons.

 Module VI  Gene Expressions: Central Dogma of molecular biology and central dogma reverse, one gene-one enzyme hypothesis, One gene-one polypeptide hypothesis Characteristics of genetic code, Contributions of Hargobind Khorana. Protein synthesis [prokaryotic]: Transcription of mRNA, Reverse transcription, post transcriptional modifications, Translation, Post translational modifications. Gene regulations: Prokaryotic( inducible & repressible systems) Operon concept -Lac operon and Tryptophan operon, Brief account of Eukaryotic gene regulation.